Cassandra Merrill - How I help you sell your Paso Robles, San Luis Obispo, Atascadero, etc. Real Estate


How I sell your Home for Top Dollar!

I will submit your property to the “Multiple Listing Service”. I will include multiple complimentary photos, vivid HD virtual tours and accurate updated information. Agents and their clients from the entire county will be able to see your home immediately

I will post recognizable Merrill & Associates signs and install a lock box for easy secure agent access.

I will develop brilliant flyers with color photos and a list of features and benefits of your property. I will circulate the flyer to all Realtors in the area and be personally available for all inquiries. I will Install a flyer box and maintain a constant supply of color flyers.

I will caravan your property with the Merrill & Associates office agents and also caravan the property with the County MLS Board. This gives your home potential exposure to every agent in the County and their buyers!

I will identify and contact (via phone calls and direct mailings) local neighborhoods that would be likely to contain (move-up) buyers appropriate for your property. I mail “Just Listed” flyers and walk door to door to advertise & promote your property. I will host multiple “Open Houses” to market your home to un-represented buyers and out of the area agents and investors.

I will market your property to existing prospects, buyers, associates, investors, friends, and past clients in my database.

I can advertise your property in Realty Connection, Telegram Tribune, Real Estate Monthly, Homes, Homes & Land, and multiple Internet sites,, and many other publications that will generate quality buyers.

I pay thousands of dollars each month on internet advertising and marketing to have your listings on all the major internet search engines including Google, Yahoo, BING, MSN, AOL, and many more. My state of the art web site has been professionally optimized and is listed on the top search engines in the world. If buyers are trying to find real estate in our area, they will find my site and then your home. Get online and try it yourself.  Put your home or listing in front of thousands of buyers each day. I would be happy to discuss how my internet strategy works to get your property sold in a timely manner and for Top Dollar!

I will deliver to you a copy of all advertisements that have been published on your property. I will also update you with status reports from the Multiple Listing Service to keep you informed on how your property looks in relation to other properties on the market or in escrow. I will keep you informed of any pertinent Real Estate trends, forecasts, and interest rate fluctuations.

I will track, log and follow-up on all calls our office receives on your property. There is no assistant that makes my calls. You & perspective buyers always deal with me directly. I will give you feedback from potential buyers and agents that have seen your property and advise you of any comments or suggestions. I can be reached by cell phone almost 24 hrs a day 7 days a week!

We will make sure you are aware of all the various financing that is available to potential buyers and sellers. We can have a local mortgage broker create financing examples of how a buyer might finance your property and make this available to potential buyers. I have local mortgage brokers that I work with that have access to dozens of loan programs, to insure a solid escrow process..

I will represent you on all contracts, real estate forms, disclosures, and negotiate the best possible price and terms for you. Your best interests will always be my utmost priority!  I have access to a fee based attorney for legal advise and a fee based accountant for tax advice at your disposal.

After the offer has been accepted, I will follow-up on all aspects of the escrow and keep you informed every step of the way. You will always know how the escrow process is going and there will be no surprises.

I will be happy to deliver your check at closing and answer any questions you may have regarding your closing statement.  I work very hard to ensure you have a smooth, quick, and profitable sales experience. I want customers for life!

This marketing plan is my promise of uncompromised, ultimate customer service and satisfaction. I am consistently a top producer in our county and  I can provide you with numerous recommendations from past clients.

Ask other potential listing agents how they plan to market your property. If they are even willing to give you the plan in writing, compare it to mine. I would be more than willing to discuss any questions you might have.

Click here for a free Comparative Market Analysis (CMA) to find the value of your home.


Paso Robles Real Estate Listings

Paso Robles Real Estate Listings



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